At The Natural Dog, we are committed to the health and wellness of dogs and cats. Our mission is to provide natural foods, whole food supplements, and environmentally friendly products to support your pet's well-being. We carefully research and select our products based on quality and sound nutrition, not popularity. Our goal is to educate pet owners about species-appropriate feeding, guiding them toward healthier diet choices over commercially popular options.

We take pride in our product selection and customer education. Every product we carry is thoroughly researched to ensure our customers can shop with confidence. Whenever possible, we prioritize local products and support small businesses. We disregard marketing hype, choosing only those products that align with our values of superior nutrition, quality, and ethical practices. At The Natural Dog, we are dedicated to providing healthy alternatives to help protect pets from today’s toxic environment.

The Natural Dog Nutrition Philosophy

Fresh is Best
A diet made from fresh, high-quality ingredients, free from additives, chemical preservatives, and excessive processing, is the ideal choice for your pet.

Offer Variety & Healthy Supplements
Optimal nutrition goes beyond just food in a bag or can. A healthy diet includes fresh foods, supplements, and a variety of ingredients that support balanced nutrition.

Rotate Often
The quality of pet foods varies greatly, depending on ingredients and production methods. Rotating proteins and other ingredients ensures your pet receives a well-rounded and diverse diet.

Quality Counts
High-quality ingredients have better bioavailability, meaning your pet will absorb more nutrients from their food, leading to better overall health.

Avoid the Marketing Hype
Don’t be swayed by flashy packaging, fancy terminology, or misleading promises. The pet food industry is a multi-billion dollar business, and not all popular brands offer the best nutrition. Choose foods based on their actual quality, nutritional value, and the ethics of the companies behind them.